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Why Marketing Leaders Are the First to Get Fired

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August 22, 2017 05:00

00:00 / 30:29

In this episode, I spoke with Thomas Barta, marketing leadership expert and co-author of The 12 Powers of a Marketing Leader. Interesting fact: the marketing leadership research they conducted for the book was the largest of it's kind.
He and I had a chance to talk about why marketing executives are typically the first to be fired and what they can do to turn the tide.
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