The idea of "
1000 true fans" --
first proposed by Kevin Kelly in 2008 and
later updated
for Tools of Titans \-- argued that to be a
successful creator, you don’t need millions of customers or clients, but need
only thousands of true fans. Such a true, diehard fan "will buy anything you
produce", and as such, creators can make a living from them as long as they:
(1) create enough each year to earn profit from each fan, plus it's easier and
better to give existing fans more; (2) have
a direct relationship with those
fans, which the internet (and long tail) now make possible.
But patronage models have been around forever; what's new there? How
has the
web evolved; and
https://a16z.com/2020/01/26/writers-readers-publishers-newsletters-
creators-online-thebrowser-substack/" target="new">how are media,
and audiences/voices finding and subscribing to each
other changing as a result? If the 1000-true-
fans concept is also more broadly "useful to anyone making things, or making
things happen" -- then what nuances do people often miss about it? For
instance: That there are also regular fans in the next concentric circle
around true fans, and that the most obscure node is only one click away from
the most popular node.
Finally -- when you combine this big idea with another idea Kelly proposed in
his most recent book
The Inevitable (covered previously on
this
episode) on inverting
attention economies so audiences monetize their attention vs. the other way
around, how do we connect the dots between them and some novel thought
experiments? In this hallway-style episode of the a16z Podcast, which Sonal
Chokshi recorded with Kevin in our pop-up podcast booth at our
most recent
a16z Summit, we discuss all this and more.
Because on average, we all currently surrender our attention (whether to TV,
books, or whatever) for about $3 an hour. Whoa?!
Leer más
The idea of "
1000 true fans" --
first proposed by Kevin Kelly in 2008 and
later updated
for Tools of Titans \-- argued that to be a
successful creator, you don’t need millions of customers or clients, but need
only thousands of true fans. Such a true, diehard fan "will buy anything you
produce", and as such, creators can make a living from them as long as they:
(1) create enough each year to earn profit from each fan, plus it's easier and
better to give existing fans more; (2) have
a direct relationship with those
fans, which the internet (and long tail) now make possible.
But patronage models have been around forever; what's new there? How
has the
web evolved; and
https://a16z.com/2020/01/26/writers-readers-publishers-newsletters-
creators-online-thebrowser-substack/" target="new">how are media,
and audiences/voices finding and subscribing to each
other changing as a result? If the 1000-true-
fans concept is also more broadly "useful to anyone making things, or making
things happen" -- then what nuances do people often miss about it? For
instance: That there are also regular fans in the next concentric circle
around true fans, and that the most obscure node is only one click away from
the most popular node.
Finally -- when you combine this big idea with another idea Kelly proposed in
his most recent book
The Inevitable (covered previously on
this
episode) on inverting
attention economies so audiences monetize their attention vs. the other way
around, how do we connect the dots between them and some novel thought
experiments? In this hallway-style episode of the a16z Podcast, which Sonal
Chokshi recorded with Kevin in our pop-up podcast booth at our
most recent
a16z Summit, we discuss all this and more.
Because on average, we all currently surrender our attention (whether to TV,
books, or whatever) for about $3 an hour. Whoa?!
Leer menos